South Africa's senior-led eCommerce and AI consultancy. CRO, AI implementation, paid media and strategy — by the people who actually do the work.
Average revenue growth for clients
Years of senior eCommerce experience
Enterprise brands transformed
Most online stores leave 30–60% of revenue on the table. Here's what we hear from almost every client before we start working together.
You're spending on ads and SEO, but visitors aren't buying. Your conversion rate is stuck below the benchmark.
Everyone's talking about AI but you don't know which tools will actually move the needle for your business.
You've hired agencies who sent juniors, recycled templates, and disappeared after the retainer started.
You have a deck full of recommendations but no one to actually build and test the improvements.
Every engagement starts with the right diagnosis. We deploy one or more of these four service areas depending on where your biggest growth lever is.
Data-driven CRO that finds where your store leaks revenue and fixes it fast. Heatmaps, session recordings, A/B testing, and UX improvements that compound over time.
Cut through the AI noise. We identify the highest-value AI opportunities for your specific business and implement them — from AI personalisation to agentic commerce.
Google, Meta, and retail media strategy built for eCommerce profitability — not vanity metrics. Including South Africa's first retail media network experience.
End-to-end eCommerce strategy from a practitioner who has built and scaled stores from startup to enterprise. Platform, pricing, category, and growth strategy.
Average revenue increase across client engagements
Years delivering senior-level eCommerce results
Retail media network in home improvement & DIY in SA
Enterprise brands trusted our expertise
Most agencies are still learning what we've already implemented. We've built personalisation engines, deployed AI-powered search, and advised on agentic commerce strategies, not in PowerPoint, in production.
Book an AI Readiness AuditWhat's included in an AI Readiness Audit
Product recommendations, dynamic content, and personalised email sequences that increase average order value and repeat purchase rate.
Semantic search and AI merchandising that surfaces the right products to the right shoppers — dramatically improving on-site conversion.
Advisory on the next wave: AI agents that browse, compare, and purchase on behalf of consumers. Get ahead of the infrastructure shift before competitors do.
Automate repetitive eCommerce tasks, product descriptions, inventory alerts, customer service triage, and reporting, so your team focuses on growth.
No lengthy onboarding. No vanity workshops. We diagnose fast and start delivering value within the first two weeks.
30-minute call to understand your goals, current challenges, and where the biggest opportunities lie. No obligation, no sales pitch.
We review your analytics, store, and ad accounts. You receive a focused proposal targeting your top growth levers, within 5 business days.
Senior-led implementation. We run focused sprints - CRO tests, AI setup, campaign builds, with weekly progress updates and transparent reporting.
We track what works, double down on winners, and build the compound growth flywheel. Results are documented and owned by you.
Saleleni is a specialist digital and AI agency built for leading high-growth businesses. We combine deep eCommerce expertise with practical AI implementation, delivered by senior experts who actually do the work.
"We only take on work we can genuinely move the needle on. If we can't see a clear path to meaningful results for your business, We'll tell you before you spend a cent."
— Team Saleleni"Francis transformed our eCommerce operation. Revenue is up 40% year-on-year and our conversion rate doubled in four months."
Case Study
Led the launch of South Africa's first-ever DIY and home improvement shopping app — a fully mobile-native experience with real-time stock visibility, in-app self-checkout, and multi-language support. A seamless digital journey that redefined convenience for DIY shoppers nationwide.
20 questions that reveal exactly where your store is AI-ready, and where it isn't. Used by our clients before every AI engagement.
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Book a free 30-minute discovery call. No commitment, no pitch. Just an honest conversation about where your store is and what's possible.
What happens next:
