What we do well: AI implementation, CRO, paid media, Marketplace Automation and strategy.
The traffic is fine. What happens after the click is where the revenue leaks out. These are the three things we hear on almost every first call.
Traffic is up, the ad report looks healthy, and orders are flat. Nobody can tell you which step is losing people.
We instrument the funnel, show you exactly where the drop-off happens, and fix the steps costing you the most first.
Every vendor is selling AI. You can't tell which of it would actually move revenue in a business like yours.
We audit your stack for the two or three AI use cases that pay back, then build them. No pilots that go nowhere.
The last audit was solid. Six months later, half the recommendations still haven't shipped.
We stay through delivery. We've run these projects in-house against real deadlines, not just recommended them.
More than seven years running eCommerce for a national retailer: 40% online revenue growth, 32% purchase uplift from AI personalisation, contact centre voice agents and shopping assistants in production, and South Africa's first retail media network, built and launched.
Every engagement starts with the right diagnosis. We deploy one or more of these four service areas depending on where your biggest growth lever is.
Data-driven CRO that finds where your store leaks revenue and fixes it fast. Heatmaps, session recordings, A/B testing, and UX improvements that compound over time.
We identify the highest-value AI opportunities for your specific business and implement them; from AI personalisation to agentic commerce.
Google, Meta, and retail media strategy built for eCommerce profitability, including South Africa's first retail media network experience.
End-to-end eCommerce strategy from practitioners who have built and scaled stores from startup to enterprise. Platform, pricing, category, and growth strategy.
Average revenue increase across client engagements
Years delivering senior-level eCommerce results
Retail media network in home improvement & DIY in SA
Enterprise brands trusted our expertise
We've built personalisation engines, deployed AI-powered search, and advised on agentic commerce strategies, not in PowerPoint, in production.
Book an AI Readiness AuditWhat's included in an AI Readiness Audit
Product recommendations, dynamic content, and personalised email sequences that increase average order value and repeat purchase rate.
Semantic search and AI merchandising that surfaces the right products to the right shoppers, dramatically improving on-site conversion.
Advisory on the next wave: AI agents that browse, compare, and purchase on behalf of consumers. Get ahead of the infrastructure shift.
Automate repetitive eCommerce tasks, product descriptions, inventory alerts, customer service triage, and reporting, so your team focuses on growth.
No lengthy onboarding. No vanity workshops. We diagnose fast and start delivering value within the first two weeks.
30-minute call to understand your goals, current challenges, and where the biggest opportunities lie. No obligation, no sales pitch.
We review your analytics, store, and ad accounts. You receive a focused proposal targeting your top growth levers, within 5 business days.
Senior-led implementation. We run focused sprints; CRO tests, AI setup, campaign builds, with weekly progress updates and transparent reporting.
We track what works, double down on winners, and build the compound growth flywheel. Results are documented and owned by you.
Saleleni is a specialist digital and AI agency built for leading high-growth businesses. We combine deep eCommerce expertise with practical AI implementation, delivered by senior experts who actually do the work.
"We only take on work we can genuinely move the needle on. If we can't see a clear path to meaningful results for your business, We'll tell you before you spend a cent."
— Team Saleleni"Francis transformed our eCommerce operation. Revenue is up 40% year-on-year and our conversion rate doubled in four months."
Case Study: Project Leader & Strategy
Led the launch of South Africa's first-ever DIY and home improvement shopping app; a fully mobile-native experience with real-time stock visibility, in-app self-checkout, and multi-language support. A seamless digital journey that redefined convenience for DIY shoppers nationwide.
20 questions that reveal exactly where your store is AI-ready, and where it isn't. Used by our clients before every AI engagement.
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Your email marketing platform has an 18 to 22% open rate on a good day. Your WhatsApp messages have a…
Book a free 30-minute discovery call. No commitment, no pitch. Just an honest conversation about where your store is and what's possible.
What happens next:
