Francis Baloyi

Nearly 7 years of hands-on eCommerce experience working with Leroy Merlin South Africa, Mazda, Etihad Airways, and Nkwazi. Specialist in CRO, AI implementation, and agentic commerce strategy. Based in Sandton, Johannesburg.

Why 70% of Your Shoppers Leave Without Buying (And What Your Checkout Is Getting Wrong)

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Seven out of ten shoppers who add something to their cart never complete the purchase. That’s not a rounding error — that’s the global average, sitting at 70.22% according to Baymard Institute’s 2026 analysis of over 50 studies. For most eCommerce brands, fixing cart abandonment is the single highest-leverage thing they can do to grow … Read more

What Is Agentic Commerce? And Why Your Product Pages Need to Change Now

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Most eCommerce brands are optimising for a shopper who no longer exists. The assumption baked into most product pages, category structures, and checkout flows is that a human being is doing the browsing — clicking, comparing, reading reviews, and deciding. That assumption is becoming less reliable every month. AI agents are starting to do that … Read more