Why 70% of Your Shoppers Leave Without Buying (And What Your Checkout Is Getting Wrong)
Seven out of ten shoppers who add something to their cart never complete the purchase. That’s not a rounding error — that’s the global average, sitting at 70.22% according to Baymard Institute’s 2026 analysis of over 50 studies. For most eCommerce brands, fixing cart abandonment is the single highest-leverage thing they can do to grow … Read more