Insights & Perspectives

Think Smarter About eCommerce.

Strategy, AI, and conversion thinking for South African retailers navigating the next era of digital commerce.

Google AI Mode and eCommerce: What Merchants Need to Know
eCommerce Strategy

Google AI Mode and eCommerce: What Merchants Need to Know

Customers have changed how they search. The shift is significant and it is already happening. Google AI Mode has surpassed one billion monthly active users globally, and the data on…

10 Jun 2026 8 min read
Google Marketing Live 2026: What Was Announced and What You Should Actually Do About It
Digital Marketing

Google Marketing Live 2026: What Was Announced and What You Should Actually Do About It

Now that the Google Marketing Live 2026 buzz has calmed down a bit, let’s quickly go through what…

26 May 2026 4 min read
Google’s Official AI Search Guide Is Out. Here’s What It Actually Means for eCommerce Brands.
eCommerce Strategy

Google’s Official AI Search Guide Is Out. Here’s What It Actually Means for eCommerce Brands.

On May 15, 2026, Google published its first official guide to optimising for AI search. It is the…

17 May 2026 12 min read
The AI Tools SA eCommerce Brands Are Actually Using in 2026, and Which Ones Are Worth It
AI & Automation

The AI Tools SA eCommerce Brands Are Actually Using in 2026, and Which Ones Are Worth It

There is no shortage of AI tools competing for your attention right now. Personalisation platforms. Catalog automation software.…

29 Apr 2026 14 min read
Google’s March 2026 Core Update: What eCommerce Brands Need to Know (And Fix)
Digital Marketing

Google’s March 2026 Core Update: What eCommerce Brands Need to Know (And Fix)

If your organic traffic dropped in late March or early April and you haven’t found a clean explanation,…

21 Apr 2026 9 min read
Agentic AI Is Reshaping Global eCommerce — Here’s What SA Retailers Need to Do Before It Arrives
AI & Automation

Agentic AI Is Reshaping Global eCommerce — Here’s What SA Retailers Need to Do Before It Arrives

The shift isn’t coming. It’s here. This morning, E-Commerce Times confirmed what practitioners have been watching build for…

14 Apr 2026 8 min read
What Is an AI Readiness Audit — And Does Your eCommerce Business Need One?
AI & Automation

What Is an AI Readiness Audit — And Does Your eCommerce Business Need One?

The pressure to “do something with AI” is real. Leadership is asking about it. Competitors are claiming it.…

14 Apr 2026 11 min read
Why 70% of Your Shoppers Leave Without Buying (And What Your Checkout Is Getting Wrong)
CRO & Optimisation

Why 70% of Your Shoppers Leave Without Buying (And What Your Checkout Is Getting Wrong)

Seven out of ten shoppers who add something to their cart never complete the purchase. That’s not a…

6 Apr 2026 9 min read
What Is Agentic Commerce? And Why Your Product Pages Need to Change Now
Agentic Commerce

What Is Agentic Commerce? And Why Your Product Pages Need to Change Now

Most eCommerce brands are optimising for a shopper who no longer exists. The assumption baked into most product…

5 Apr 2026 8 min read
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